Agglomeration Effect of E-Commerce Industry in Ezhou

Guest Editor Yuantao Teng (Jilin Normal University, Shiping City, China)

This article studied the phenomenon of the rapid development of E-commerce industry in Ezhou in recent years. It revealed the effective practices and successful experiences of how to achieve the transformation and upgrading of traditional industries in grassroots-level regions by "Internet +" strategy. Firstly, by comparing with the developing path of other Ecommerce gathered cities, using the economic theory of comparative advantage, growth pole theory and theoretical analysis of regional advantages, the fundamental cause of the development of e-commerce and logistics industry in Ezhou was analyzed. And on this basis, referring to two-sided markets theory, Ezhou Municipal Government `s successful practices of choosing large B2C ecommerce logistics industry as the leading industry in investment attraction was studied. It was pointed out that while the early introduction of large e-commerce logistics enterprises, the logistics network and other e-commerce infrastructure establishing, ecommerce practitioners scale growth, tacit knowledge spillovers and others, all those aspects have provided a reliable drive and support for the emerging of local small business enterprise clusters. This is a new approach of developing e-commerce industry and leading the upgrading of traditional industries for the inland underdeveloped areas.

Journal: International Journal of Simulation: Systems, Science & Technology, IJSSST V17

Published: Jan 7, 2016

DOI: 10.5013/IJSSST.a.17.01.26